I initially connected with Katie as a client and quickly noticed her dedication to empowering women’s health by considering the body, emotional well-being, and nourishment—an approach she emphasizes in her weight loss programs.
Despite her expertise, Katie felt that her DIY visual brand identity didn’t truly reflect her professionalism. She wanted to build a brand that conveyed her value propositions: transforming clients’ lives with long-term strategies, fostering happiness, and representing accountability and reliability.
Katie also needed a website overhaul that clearly communicated her services. The existing site had an outdated design and lacked a structured information flow, making it challenging for visitors to navigate. Her goal was a clean, intuitive website that effectively showcased her offerings and made it easy for potential clients to explore and engage.