your CREATIVE STUDIO specializing in BRANDING and WEB DESIGN. I am here to support SMALL BUSINESS OWNERS like you WHO WANT to Present their VISION and build a MEANINGFUL and ELEGANT brand.
Hi, I'M AREZU
Member of Association of Registered Graphic Designers
From the moment I could hold a pencil, I had a passion for drawing, and I always knew it would lead me to a career in design. (Actually, my brand’s name comes from this habit
A.PENCIL DESIGN) With a degree in Visual Communication and UX Design, and extensive experience as a Senior Designer at ASUS, along with freelance work in my home country. I was confident in my decision to pursue a freelance career after relocating to Canada. Collaborating one-on-one with like-minded entrepreneurs to bring their brand visions to life has been a source of great joy for me.
My expertise lies in brand design, graphic design, and web Design, catering to clients who are eager to transform their passion into a profitable business. I have a deep appreciation for small business owners who find fulfillment in their work while achieving remarkable financial success. I derive immense satisfaction from assisting them in reaching their business objectives through authentic and purposeful design.
By harnessing the power of authentic storytelling and meaningful design, the outcome is a well-considered visual identity that empowers their business to expand and attract their ideal client. Ultimately, it equips you with the creative tools needed to move forward with a sense of purpose, confidence, and clarity.
ABOUT me PERSONALLY
As far as I am behind the scenes, I live in Cambridge, ON, with my husband and our daughter. In my late 30s, I’ve called Canada home for the past six years, although I was born and raised in Iran.
I faced numerous challenges during my immigration journey, such as adapting to a new culture, learning a new language, adjusting to a different typography (I used to write from right to left😉), and embracing motherhood, all of which contributed to my personal growth.
I spend most of my time designing, but when I’m not, you’ll find me with tea in hand, enjoying time with my family, taking walks, reading, cooking, and trying good hobbies! Some other things I love include learning, prioritizing mental health, watching movies, visiting coffee shops, practicing yoga, and listening to music.
I’m incredibly grateful that I get to do what I absolutely love every day and help others do the same.
Now that I’ve shared a little about me, I would love to hear from you. Please get in touch via the contact form or say hello on Instagram.
Help your business thrive with meaningful branding that matches your goals.
I care about your company in the same way that I care about my own, with a long-term vision in mind.
I want my design to help your company grow into your grand vision.
It is my responsibility to make my clients’ lives easier.
ABOUT our PROCESS
Once you confirm the proposal terms and pay your deposit, your project will begin. First, you will be asked to fill out the questionnaire. This is the perfect opportunity to provide as much information as possible to help us create your dream branding. The answers to these questions are important for us to ensure that your brand is visually cohesive, with your values shining through.
Next, it’s time for brand strategy. We will conduct research on your industry and competitors, and begin crafting a Creative Direction presentation. This presentation will encompass a mini strategy for your business, along with a distinct look and feel for your brand, preparing it for the first round of design concepts.
We’ll showcase your design concepts, along with a color palette and typography system that aligns with your brand. We offer revisions to ensure your complete satisfaction with the design. Once you’re pleased with the concepts, we’ll proceed to create a final design for your approval. When you’re content with the overall look of your new brand, we’ll package all your deliverables and prepare to send them to you once we receive the final payment.
It’s time to celebrate! (That’s all there is to it!) In addition to the launch, you’ll receive mock-ups and graphics for announcing your new branding or website. Your package will also include any extra collateral you may need. Furthermore, we will furnish you with a comprehensive Brand Guidelines document, which will guide you on the effective, confident, and consistent use of all your brand assets. This document will cover logo usage, the color palette, typography, and visual direction.
